Meta explores stablecoin payments Instagram or introduces new options for creator earnings

Meta is exploring a payment infrastructure based on stablecoins, trying to integrate blockchain technology into its platform. It is reported that the tech giant is in preliminary discussions with several encryption asset companies to assess the feasibility of using stablecoins as a means to manage cross-border payments.

The company is considering using stablecoin payments for creator earnings on Instagram, which may offer a lower fee option compared to traditional fiat currency transfers. Currently, Meta is still in the research phase and has not selected a specific stablecoin provider.

This is not Meta's first attempt to enter the cryptocurrency space. In 2019, the company launched a stablecoin project called "Libra" (later renamed "Diem"), aimed at establishing a global payment network backed by multiple fiat currencies. However, due to regulatory pressure in the United States, the project was ultimately forced to terminate.

According to reports, Ginger Baker, who joined Meta as Vice President of Product at the beginning of this year, is leading this new stablecoin project. Baker previously worked at the fintech company Plaid and is currently a board member of the Stellar Development Foundation, responsible for overseeing the Stellar blockchain.

Meta's move comes as the U.S. government seeks comprehensive recognition and regulation of stablecoins. Recently, Fidelity Investments revealed that it is testing a stablecoin, and payment giant Visa plans to launch a platform that will tokenize fiat currency. Bank of America also stated that it intends to launch its own stablecoin once the regulatory environment becomes clearer.

It is reported that Meta has been in contact with cryptocurrency infrastructure companies since 2025, with early discussions primarily focused on using stablecoins as a tool to reduce international payment costs. Multiple informed sources revealed that the focus is on small payments, especially payment solutions aimed at content creators and digital freelancers operating in multiple markets.

Meta CEO Mark Zuckerberg recently acknowledged the failure of the Diem project at a conference. He stated that while Meta is often at the forefront of adopting new technologies, there are times when it has to re-enter markets that it had exited due to premature positioning or facing resistance.

This latest development shows that, despite previous unsuccessful attempts, Meta remains strongly interested in Blockchain technology and its applications in the payment sector. If successfully implemented, this initiative could have a significant impact on traditional payment systems, particularly in the area of cross-border micropayments.